Do you know how illuminated signage can boost your business?
If you are looking for a way to make your business stand out from the crowd, you might want to consider illuminated signage. Illuminated signage is any sign that uses some form of lighting to enhance its appearance and visibility. It can be a great way to attract more customers, create a positive impression, and increase your brand awareness.
benefits of illuminated signage
Illuminated signage can offer many advantages for your business, such as:
Visibility and discoverability: A glowing sign can catch the eye of potential customers, especially at night or in bad weather conditions. It can also act as a landmark for your location, making it easier for people to find you.
Prestige and professionalism: A well-designed and well-lit sign can convey a sense of quality, trust and sophistication to your customers. It can also reflect your brand identity and personality, and make you stand out from your competitors.
Increased reach and exposure: A glowing sign is another form of advertising, as it can be seen over longer distance. It can also generate referrals, as people may remember and recommend your business based on your sign.
types of illumination
There are many types of illuminated signage available, depending on your budget, design preferences and business needs. Some of the most common ones are:
LED signs: LED is the most popular and versatile option for illuminated signage. These signs use small, energy-efficient and durable bulbs that can produce a range of colours and effects. LED signs can be used for backlighting, edge lighting, trough lighting, and face lighting letters. LED signs are also easy to maintain, have a long lifespan and low running costs.
Illuminated letters: individual letters or symbols that are lit up, either from within or from behind. They can create a striking and elegant effect, as they appear to float on the wall or surface. These letters can be made of metal, acrylic, wood or other materials, and use LED lighting. Illuminated letters can be used to spell out your business name, logo or any other message you want to convey.
how to use illuminated signage for your business
If you are interested in using illuminated signage for your business, here are some tips to help you get started:
Choose the right type and size of sign: Depending on your business location, you may need to consider the visibility, readability and impact of your illuminated signage. You may also need to comply with any local regulations or restrictions regarding signage. You can consult with our team to help you choose the best option for your business.
Pick the right colour and design: The colour and design should match your brand identity and personality, as well as the mood and message you want to convey. You can use contrasting colours, fonts, shapes and effects to create a memorable and attractive sign. You can also use your sign to showcase your products, services, offers or promotions, or to tell a story about your business.
Locate the right location and placement: The location and placement can affect the visibility and effectiveness. You should choose a spot that is easily seen and accessible by your target audience, and that does not interfere with other signs or elements. You should also consider the angle, height and distance of your sign, and how it will look during the day and night.
Illuminated signage can be a powerful tool to boost your business, as it can increase your visibility, prestige, reach and exposure. There are many types of illuminated signage available to suit your budget, design and business needs.
You can use illuminated signage to create a stunning and memorable impression on your customers, and to communicate your brand identity and personality.
Contact us to discuss a project where you could benefit from our consultants extensive knowledge.